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How to transfer iPhone photos to a PC as JPG instead of HEIC

By · Updated September 30, 2026 · 9 min read

Illustration of a smartphone connected by a cable to a laptop, with photo thumbnails moving across and turning into JPG files
Quick answer

On the iPhone open Settings > Apps > Photos, scroll to Transfer to Mac or PC and choose Automatic. Then connect the cable, unlock the phone, tap Trust, and import with the Windows Photos app (Import > your iPhone). iOS converts HEIC to JPG while copying. If the import stalls with an error, switch to Keep Originals, copy the HEIC files, and convert them to JPG in your browser afterwards.

Why iPhone photos show up as HEIC on a PC

Since iOS 11 the iPhone camera saves photos as HEIC and videos as HEVC by default (the High Efficiency setting). The files are roughly half the size of JPG at similar quality, which is great on the phone and awkward on Windows, where HEIC still needs an extra codec in many apps. Our explainer on why your photos are HEIC instead of JPG covers the background.

What decides the format on your PC is a second, less known switch: Transfer to Mac or PC. Since iOS 18 it lives in Settings > Apps > Photos (on iOS 17 and older it was Settings > Photos), and it is still there in iOS 27. It has two options:

The catch nobody mentions

Automatic is a decision the iPhone makes, not a guarantee. It judges what the connected computer supports, so after a driver reinstall or with HEIF codecs installed on Windows, some people still receive HEIC files with Automatic selected. It also only applies to cable transfers, not to iCloud or AirDrop.

See also

Which method gives you JPG? Decision table

Pick the row that matches how many photos you have and whether you want to keep the HEIC originals as a backup.

MethodGets JPG?Keeps originals?Cable or cloudBest for
Windows Photos app import, Transfer set to AutomaticUsually yesNo, you get the converted copyCableEveryday imports of a few hundred photos
File Explorer (DCIM folder), AutomaticUsually yesNoCableCopying a specific month or folder by hand
Cable import with Keep Originals, then convertYes, after convertingYesCableBig libraries and imports that keep failing
iCloud for Windows, High Efficiency option offYesNo (originals stay in iCloud)CloudOngoing automatic sync
iCloud.com downloadYes with Most CompatibleOptional (Unmodified Original)CloudA handful of photos on any PC, no install
Camera set to Most CompatibleYes, for new photosThey are JPG from the startEitherNever dealing with HEIC again, at the cost of space

If you are not sure whether to convert at all, read should I convert HEIC to JPG and the side by side HEIC vs JPG comparison.

Method 1: USB cable and the Windows Photos app

This is the route Apple and Microsoft both document, and it works the same way on Windows 11 and Windows 10.

  1. On the iPhone, open Settings > Apps > Photos and set Transfer to Mac or PC to Automatic.
  2. On the PC, install the free Apple Devices app from the Microsoft Store. It brings the Apple USB drivers that the import relies on and needs Windows 11 or Windows 10 22H2 or later. Having iTunes installed also works.
  3. Connect the iPhone with a cable that carries data (not a charge only cable), plugged straight into the PC rather than a hub.
  4. Unlock the iPhone and tap Trust (or Allow), then enter your passcode. Keep the phone unlocked until the import finishes.
  5. Open Photos from the Start menu, select Import and choose your iPhone from the list of connected devices.
  6. Tick Select new or Select all, or pick individual items, choose a destination folder (or Create folder), and select Import.

Check a few files in File Explorer afterwards: the extension should read .JPG. If it still says .HEIC, see the troubleshooting section below. Microsoft's own steps are on its import photos from phone to PC page, and Apple's are in Transfer photos from your iPhone or iPad.

Windows 10 note

The steps are the same, but Windows 10 stopped receiving free security updates in October 2025. If the Photos app on your Windows 10 PC no longer lists the iPhone, File Explorer (next method) still works.

Method 2: File Explorer and the DCIM folder

Prefer dragging folders yourself? With the phone connected, unlocked and trusted, open File Explorer and go to This PC > Apple iPhone > Internal Storage > DCIM. Photos sit in folders named like 100APPLE, 101APPLE or 202609__, usually grouped by month.

File Explorer shows only photos actually stored on the phone. If you use iCloud Photos with Optimize iPhone Storage, older photos exist on the phone only as small previews and will be missing or incomplete over the cable. Either switch to Download and Keep Originals in Settings > Apps > Photos (and wait for the download) or use Method 3.

Method 3: iCloud for Windows or iCloud.com

If your photos are in iCloud Photos, you can skip the cable completely.

iCloud for Windows (automatic sync)

  1. Install iCloud from the Microsoft Store and sign in with your Apple Account.
  2. Click the arrow next to iCloud Photos and turn iCloud Photos on.
  3. Leave Download High Efficiency format photos and videos unchecked so the PC receives compatible JPG copies instead of HEIC. Click Done.

Photos arrive in C:\Users\YourName\Pictures\iCloud Photos\Photos and also appear under iCloud Photos in the Windows 11 Photos app. Apple describes the options in Set up Photos in iCloud for Windows.

iCloud.com (a few photos, any computer)

Sign in at icloud.com, open Photos, select the pictures and use the download option. Choosing Most Compatible gives you JPG; Unmodified Original gives you the HEIC file. Several photos download as a ZIP. It is handy on a work PC where you cannot install anything, but slow for thousands of images.

Method 4: keep the originals, convert to JPG afterwards

For a full library, or whenever Automatic keeps failing, the most reliable route is to let the iPhone copy the files untouched and convert on the PC. The copy is faster because the phone is not converting on the fly, and you keep full quality HEIC originals as a backup.

  1. Set Settings > Apps > Photos > Transfer to Mac or PC to Keep Originals.
  2. Import with the Photos app or copy the DCIM folders in File Explorer, as above.
  3. Open the HEIC to JPG converter in any browser, drop in up to 60 photos per batch (40 MB per file) and download one ZIP of JPG files at quality 92.

Good to know: EXIF data is kept, including the date, camera details and GPS location, so your photos stay sorted by date in any gallery. If you plan to post photos publicly and do not want the location attached, remove it with another tool first. For thousands of files, our guide to converting multiple HEIC files at once compares batch options, and converting HEIC to JPG on Windows shows the built in Windows tools. Need a PDF for a form instead? Use HEIC to PDF.

What happens to HDR, Live Photos, edits and videos

Troubleshooting the real import errors

"A device attached to the system is not functioning"

The classic one, often shown partway through a copy in File Explorer or the Photos app. The usual cause is the on the fly HEIC to JPG conversion falling behind. Fix: set Transfer to Mac or PC to Keep Originals, reconnect and copy again, then convert on the PC (Method 4). Copying smaller folders also helps.

"The device is unreachable"

Same family of problem, common with videos and long imports. Try Keep Originals, keep the phone unlocked and on the charger, use a different cable and a USB port directly on the PC.

The iPhone does not appear in Photos or File Explorer

Photos still arrive as HEIC with Automatic selected

The iPhone decided your PC can handle HEIC. Either convert the files afterwards, or use iCloud for Windows with the High Efficiency option unchecked. If you just need to look at them, a guide to opening HEIC files or the online HEIC viewer is enough.

Some photos are missing or the DCIM folder is empty

Optimize iPhone Storage is on, so originals are in iCloud only. Switch to Download and Keep Originals, or download them through iCloud for Windows or iCloud.com.

Photos appear rotated

The orientation is stored in EXIF. Most modern viewers respect it; if an old app does not, open the file in the Photos app and save a rotated copy.

On a Mac, or to get JPG from the camera itself

A Mac reads HEIC natively, so the Photos app and Image Capture import HEIC without complaint. To end up with JPG, export from Photos with File > Export and choose JPEG; the full walkthrough is in how to convert HEIC to JPG on Mac.

To stop creating HEIC at all, go to Settings > Camera > Formats and choose Most Compatible. New photos are saved as JPG and videos as H.264, and they take more storage. Some features, such as 4K video at 60 fps, require High Efficiency, so check that you do not rely on them. More options on the phone itself are in HEIC to JPG on iPhone.

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Frequently asked questions

Why do my iPhone photos show as HEIC on my PC?

The iPhone camera saves HEIC by default, and the Transfer to Mac or PC setting is either set to Keep Originals or iOS decided your PC supports HEIC. Set it to Automatic in Settings > Apps > Photos, or convert the HEIC files to JPG after copying.

Where is the Transfer to Mac or PC setting in iOS 27?

Open Settings > Apps > Photos and scroll to the bottom. It moved there in iOS 18 when app settings were grouped under Apps; on iOS 17 and earlier it is in Settings > Photos.

Does converting to JPG on transfer reduce quality?

It creates a new JPG from the HEIC original, so it is a lossy step, but at normal viewing sizes the difference is hard to see. JPG files are usually larger than the HEIC originals. If you want to keep the best copy, use Keep Originals and convert a separate set.

Do I need iTunes to import iPhone photos on Windows 11?

No. Apple now recommends the free Apple Devices app from the Microsoft Store, which installs the needed drivers. iTunes still works if you already have it.

Why are my iPhone photos not showing on my PC?

The phone is locked, the Trust prompt was not accepted, the cable only charges, or the photos are stored in iCloud with Optimize iPhone Storage on. Unlock, tap Trust, try another cable, or download the originals first.

Can I transfer iPhone photos to a PC wirelessly as JPG?

Yes, with iCloud for Windows (leave the High Efficiency download option unchecked) or by downloading from iCloud.com with Most Compatible. Emailing photos from the Share sheet also often converts them, but it is impractical for more than a few.