Cookie Policy

Last updated: October 14, 2026

1. What cookies are

Cookies are small text files a website saves in your browser to remember something: that you are logged in, which language you prefer or, very often, an identifier used to follow you from site to site for advertising. Local storage (localStorage), a small built in memory of the browser, and tracking pixels work in a similar way.

2. What this site stores

Here is the complete list:

• The converter: no cookies. There are no accounts or sessions to remember: you upload your photos, download the JPGs and you are done.
• Your privacy choice: the consent message comes from Google (a Google certified consent management platform that follows the IAB Transparency and Consent Framework), not from our own code. When you make a choice, Google saves it in a cookie on this site, mainly FCCDCF, for up to 13 months, so the message does not appear on every page. It holds only your consent settings, no name and no photos.
• Rating widget: if you rate the converter after a conversion, your browser saves the entry hjRated in localStorage, so we do not ask you to vote a second time. It contains no personal data and disappears when you clear your browser data.
• Statistics: we use Ahrefs Web Analytics, which works without cookies and without identifiers stored in your browser. It shows us only aggregate numbers, such as visits, countries and device types, and does not follow you to other websites.
• Google Analytics: helps us understand which pages and guides are used, from which countries and on which devices. In the European Economic Area, the United Kingdom and Switzerland it stores cookies only if you accept in Google's consent message; in other countries it is active by default. When it is active, Google Ireland Limited sets two first party cookies: _ga, which tells visitors apart with a random number, and _ga_3Y8EW58EJG, which keeps the state of your session. Both expire after 2 years. Google Analytics does not log or store IP addresses, and we never send it your name, your email or your photos. If you reject, these cookies are never set: Google receives only anonymous signals without any identifier, which help estimate the number of visits. You can also block Google Analytics on every website with Google's official browser extension. More at policies.google.com.
• Google Search Console: tells us how the site appears in Google results. It stores nothing in your browser: the data comes from Google Search, not from these pages.
• Google ads: these pages show ads from Google AdSense. Google Ireland Limited may use cookies and similar technologies to show ads, avoid showing you the same one over and over, measure performance and prevent fraud. If you accept in Google's consent message the ads may be personalised; if you reject, Google shows only non personalised ads and receives the signal that advertising storage is denied. Outside the European Economic Area, the United Kingdom and Switzerland Google may personalise ads by default; you can turn this off in Google My Ad Center. How Google uses this data is explained at policies.google.com.
• Other third party content: none. No social media widgets, embedded videos or external fonts.

3. Why so little data

Turning a HEIC photo into a JPG does not require remembering anything about you, so the site does not. Less data in your browser means lighter pages and fewer reasons to worry about your privacy. The ads, when they arrive, will keep the service free, and that is exactly why the decision stays with you.

4. How to change your choice

You can change your mind whenever you like: Google's consent message adds a privacy and cookie settings link to every page, which opens it again. You can also delete this site's data in your browser settings (Chrome, Firefox, Safari and Edge all have a section for cookies and site data); on your next visit Google's message will appear again.

5. How to check it yourself

You do not have to take our word for it. Open your browser's developer tools (usually with F12), go to the Application or Storage tab and look at this site's entries: if you rejected in Google's consent message you will find only Google's consent cookie (such as FCCDCF), after accepting also _ga and _ga_3Y8EW58EJG, and in Local Storage at most hjRated.

6. Changes to this policy

If we ever add other cookies or other data stored in your browser, we will update this page before doing so and change the date at the top.

7. Contact

Questions about this policy? Write to contact@heicjpg.online. To learn how we handle your photos and other data, read our Privacy Policy.